Bp looks to charismatic oil man to lead response to. He is in demand as a speaker and coach on leadership and change. The results are a case study for worstpractices in crisis management. Bp says the idea is to help people on the gulf find the right forms and people. Lessons in leadership spill from bp the globe and mail. When corporate accidents happen, people look to the ceo for answers.
Rather, leadership is oftentimes tested during a crisis. Feb 12, 2020 bp is following the lead of other large oil firms by setting a target to reduce its contribution to the climate crisis, which will require the company to remove more than 400m tonnes of carbon. The explosion triggered by methane gas that rocketed up from the sea floor to the rig through a mile of drilling equipment killed 11 deepwater horizon workers. Bp plc formerly the british petroleum company plc and bp amoco plc is a multinational oil and gas company headquartered in london, united kingdom. It would cover an area from birmingham to the north sea to france and to southampton. Exploring leadership in the news with steven pearlstein and raju narisetti.
The books homepage helps you explore earths biggest bookstore without ever leaving the comfort of your couch. One has to wonder where bps leadership was in the summer of 2010. Risk management through the lens of complexity the bp oil crisis amid all the uncertainties will be opportunities. Term paper on crisis management and the bp oil spill assignment in the immediate aftermath of the explosion the staff working on the rig recollected a time period of five minutes a fire broke out and it burned through the 22nd of april. On april 20, 2010, the gigantic drilling rig deepwater horizon blew up in the gulf of mexico, killing eleven crew members and causing a massive eruption of oil from bps macondo well. Site traffic information and cookies we use cookies and equivalent technologies to collect and analyse information on our sites performance and to enable the site to function. The story of how a chain of failures, missteps, and bad decisions led to americas biggest environmental disaster. Bp inadvertently created a pr situation synonymous with herding cats.
A failure in leadership this article is based on a historically important article in the new york times on the bp oil disaster. Apr 29, 2018 bp chief sees risk of oil demand passing peak as pandemic hits. However, after the catastrophic 2010 gulf of mexico oil spill, the companys name seemed to be permanently tarnished. Otherwise untouchable oil assets are likely to be sold to raise billions to pay the price of the historic spill in the gulf of mexico. A failure of leadership and management on a massive. Jun 28, 2010 five leadership lessons from the bp oil spill.
Its this context that makes the federal response to the oil spill a fascinating case study about crisis leadership. That being said, theres no handy manual out there that can guide a leader through a crisis. If you want to know how to make a bad crisis worse, follow bps example. Geological survey director marcia mcnutt joked that she expected the trip to be so brief she packed like gilligan, the 60s sitcom character who set off on a threehour tour. This article explores the issue of organization crisis management within the british petroleum when the british petroleum deepwater horizon oil rig ruptured in the gulf of mexico with an explosion that killed eleven rig. Any suggestion that the company was in financial distress could have had an adverse operational impact. It is one of the worlds seven oil and gas supermajors, whose performance in 2012 made it the worlds sixthlargest oil and gas company, the sixthlargest energy company by market capitalization and the company with the worlds 12thlargest. Cookies also allow us and third parties to tailor the ads you see when you visit our site and other third party websites in the same online network, including social. An oil industry lifer, he is known for being steady, diplomatic and cool. The biggest offshore oil spill in american history began on april 20, 2010, about 50 miles off the coast of louisiana. On april 20 th 2010, the deepwater horizon oil rig off the coast of louisiana exploded, killing 11, injuring 17, and spewing at least 3 million barrels of oil into the gulf of mexico in what would end up being the greatest environmental disaster in american history.
The bp oil spill that began with the april 20 th deepwater horizon explosion is now estimated to be the largest oil spill in history. We all know the story from there, the oil rig drilling at 1500 meters operated by bp explodes, prompting obama to halt new deepwater drilling. It is the thirdlargest energy company and fourthlargest company in the world measured by revenues and one of the six oil and gas supermajors. President obama finally meets this week with bp chief tony hayward on the gulf oil spill. Imagine you were the person at bp headquarters in 2010 who got the first call. Bp chief sees risk of oil demand passing peak as pandemic hits. In this crisis, even some basic elements of leadership have been flouted or misunderstood by the key players. Multiple story lines have evolved from this disaster, and each provides an opportunity for leaders to succeed or fail in remarkable ways.
May 26, 2010 bp executive tony hayward has put his face on this crisis and has communicated bps full responsibility for the cleanup effort. The downstream segment has global marketing and manufacturing operations. Reports suggest that several it failures may have contributed to the bp oil spill. Bp sets net zero carbon target for 2050 business the guardian.
Bob dudley who is the bp ceo and whats he done at the oil giant. This is an excellent example of crisis mismanagement by a previously recognized world leader. Bp is following the lead of other large oil firms by setting a target to reduce its contribution to the climate crisis, which will require the company to remove more than 400m tonnes of carbon. His books include tribal business school, how to lead and how to manage. An exploration of the british petroleum case nathan a. Bp looks to charismatic oil man to lead response to climate crisis bernard looney is hailed as a moderniser but made his name at the company pumping crude bp s incoming chief executive, bernard. The well broke new boundaries in oil extraction and added to bps image of innovation and leadership in the industry coy and reed. Ps oil rig explosion being intentional or misfortune. When it comes to bp and the changes that were made in the postcrisis era since the oil spill it is very important. News of british petroleums deepwater horizon oil spill has reached every corner of the globe. Sep 21, 2016 bp s leadership after the deepwater horizon disaster in the gulf of mexico is a manual of what not to do following a crisis. It was also the most recent deadly and polluting industrial accident for bp.
Bob dudley became the chief executive of bp in 2010 in the immediate aftermath of the deepwater horizon disaster. And in the case of the recent oil spill caused by british petroleum bp, the company has covered all the right public. When crisis leadership results in reduced stress and a return to normality, people herald their true leaders. May 07, 2010 bp attempts to repair image after oil disaster this week, bp s chief executive tony hayward told reporters he plans to win the hearts and minds of locals along the gulf coast. Managing expectations is an important part of leading in crisis. In miledeep water, a bpoperated well blew out, causing the deepwater. Leadership is a set of competencies for sure, but it also requires character and moral fibre which really show through in times of crisis. The biz coach bp crisis management, pr misfires a case study. A failure of leadership and management on a massive scale. Blue fairways was a finalist for the 2000 usga international book award. Its important to understand that leaders in crisis may have limited options many times least bad is the best option available to them. The way a leader behaves and acts during a crisis will establish their credentials as a good leader or a poor one. Jun 21, 2010 the crisis in the gulf keeps getting worse. When a call came last year asking her to drop everything to come texas to see the extent of an enormous oil leak in the gulf of mexico, u.
Indeed, many of the details are known to me as an avid reader of. Dec 18, 2012 in the latest oil spill, the leadership performance of bps ceo, tony hayward, was not well received. As thousands of barrels of oil continue to spill daily into the gulf of mexico, bp plc s chief executive officer tony hayward is facing his own gusher of. The interior departments mineral management service bp plc and other big oil companies based their plans for responding to a big oil spill in the gulf of mexico on u. When it comes to bp and the changes that were made in the post crisis era since the oil spill it is very important to reference their history of safety violations. Instituting new procedures as a byproduct of the bp crisis, exxonmobils improved safety record since the valdez oil spill is winning belated praise. A textbook example of how not to handle pr when an oil rig exploded in the gulf of mexico last april, bp was woefully underprepared to handle its public relations response.
Dec 26, 2010 a failure in leadership this article is based on a historically important article in the new york times on the bp oil disaster. Bp, with the assistance of transocean, a drilling contractor, sank the deepest oil well known to date. An argument could be made that a disaster like the. Jan 25, 2020 bp looks to charismatic oil man to lead response to climate crisis bernard looney is hailed as a moderniser but made his name at the company pumping crude bps incoming chief executive, bernard. Most obviously culpable and reprehensible are the leaders of bp. Bp s leadership after the deepwater horizon disaster in the gulf of mexico is a manual of what not to do following a crisis. Mar 28, 2015 in the latest oil spill, the leadership performance of bps ceo, tony hayward, was not well received. While many people are critical of oil companies in general, hayward has tried to save face for bp by stating the company would pay for the cleanup effort and plug the leaking well. A drilling platform in the gulf of mexico had exploded and sunk, killing. Board and executive team who we are home bp global. The real test of leadership does not occur when everything is smooth sailing. Crisis leadership and the deepwater horizon oil spill. The disaster is a reminder about every 20 years, theres a major oilspill disaster. The biz coach bp crisis management, pr misfires a case.
Bp attempts to repair image after oil disaster this week, bps chief executive tony hayward told reporters he plans to win the hearts and minds of locals along the gulf coast. British petroleum, leadership, crisis management 1. And as senior management at bp struggles to find the solution to the daily discharging of thousands of gallons of oil, it also is struggling to deal. Bps oil spill in september 2009, bp tapped into the tiber oilfield six miles beneath the gulf of mexico floor. Bps leadership after the deepwater horizon disaster in the gulf of mexico is a manual of what not to do following a crisis. Bp sets net zero carbon target for 2050 business the. Bp looks to charismatic oil man to lead response to climate. Risk management through the lens of complexity bp oil crisis. It is a global company and operates in up to 80 countries across europe, asia, africa, australasia and the americas bp, 2010. In the latest oil spill, the leadership performance of bps ceo, tony hayward, was not well received. As the bp oil spill civil trial begins this week, the federal government will attempt to prove whether british petroleum bp andor any of its contractors such as transocean rig, the owner and operator of the deepwater horizon oil rig, and halliburton hal, which was responsible for pouring the cement plugs in the well, were grossly negligent and thus financially liable in causing. On april 20, 2010, the gigantic drilling rig deepwater horizon blew up in the gulf of mexico, killing eleven crew members and causing a massive eruption of oil from bp s macondo well. Bp case study of leadership during criss the writepass journal. The case of bp oil spill in 2010 provides an important example for understanding how these principles are valued by public opinion in a crisis situation, and how the communication actions by a corporation in this type of circumstances might have longterm effect on the brand image of the organization.
The ads, which link to bps own oilresponse sites, typically appear above or to the right of other search results. Critical discussion of crisis management and bp leadership. Noble obsession was named one of the 25 best books to remember for 2002 by the new york public library. From a leadership perspective, which man has been the less effective in his handling of the crisis. Bps failures made worse by pr mistakes business world.
For months, oil gushed into the gulf, spreading death and destruction. The spill has already far surpassed the exxon valdez oil spill of 1989, in which about 11 million gallons of oil was spilled off the coast of alaska. Bp is a global oil and gas company headquartered in london, united kingdom. Bp evaluation of leadership during and after deepwater. More importantly, the spill represents a deep state of failed leadership. The behaviours and attitudes of leaders have been disappointing at best and irresponsible at worst. In a study of bp during the gulf of mexico oil spill, for.
The sequence of missteps that resulted in 11 people killed and millions of barrels of oil gushing into the gulf of mexico was the result of a failure of leadership and management on a massive scale. Here youll find current best sellers in books, new releases in books, deals in books, kindle ebooks, audible audiobooks, and so much more. Includes refineries, logistic networks and fuels marketing businesses, which together with global oil supply and trading activities, make up our integrated fuels value chains fvcs. It is the product and serviceled arm of bp, made up of three businesses. On april 20, 2010, the oil drilling rig deepwater horizon, operating in the macondo prospect in the gulf of mexico, exploded and sank resulting in the death of 11 workers on the deepwater horizon and the largest spill of oil in the history of marine oil drilling operations. The article, which is important and should be read in full, walks us through publicly known though not all well known data about the bp oil spill. Jun 11, 2010 the ads, which link to bp s own oil response sites, typically appear above or to the right of other search results. Jun 11, 2010 if you want to know how to make a bad crisis worse, follow bp s example. Bp looks to charismatic oil man to lead response to climate crisis bernard looney is hailed as a moderniser but made his name at the company pumping crude. Aug 06, 2010 instituting new procedures as a byproduct of the bp crisis, exxonmobils improved safety record since the valdez oil spill is winning belated praise. Louisiana governor bobby jindal r talks about his book, leadership and crisis, about his experiences in office, including his handling of the fallout from hurricane katrina and the bp oil.
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